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Isabelle Stell was born in Lille.

She has degrees from  the School of Architecture of Versailles

and from the National School of Decorative Arts in Paris (ENSAD).

"Catch attention, Create emotion"

Are you probably wondering how to tell your brand's story visually?  That's where I come in as an illustrator and brand storyteller.


My name is Isabelle Stell and I have worked for over 20 years as a luxury retail architect in several countries.

Today, I use my expertise and my "French touch" to bring to life the stories of French brands with traditional know-how through my illustrations.

Whether for products, communication, merchandising or decoration, I can help you tell your story in a captivating way. And for heritage brands,

I go even further by selecting and redesigning archival documents to create stunning visual storytelling that immerses viewers in the history and culture of the brand.


Vous vous demandez sûrement comment raconter l'histoire de votre marque de manière visuelle ?

C'est là que j'interviens en tant qu'illustratrice et storyteller de marque.

Je m'appelle Isabelle Stell et j'ai travaillé pendant plus de 20 ans comme architecte retail luxe dans plusieurs pays.

Aujourd'hui, je mets à profit mon expertise et ma "French touch" pour donner vie aux histoires de marques françaises au savoir-faire traditionnel à travers mes illustrations.

Que ce soit pour les produits, la communication, le merchandising ou la décoration, je peux vous aider à raconter votre histoire de manière captivante.

Et pour les marques patrimoniales, je vais encore plus loin en sélectionnant et en redessinant des documents d'archives pour créer des storytellings visuels qui plongent les spectateurs dans l'histoire et la culture de la marque.


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A few dates

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Artist, architect and industrial designer born in Lille, 

I live in Paris in the 10th.

 I graduated from the school of architecture of Versailles 

and from the Ecole Nationale Supérieure des Arts Décoratifs de Paris


More than twenty years of international experience as a retail architect 

France, Germany, United States, Japan, Hong Kong, China, Taiwan, Mongolia


Between 2004 and 2019, I worked as an architect for international luxury retail brands

 Louis Vuitton, Yves Saint Laurent, Loewe, Donna Karan, Shiseido...


Creation of 'those little things', illustrated web journal in 2015

Exhibition 'those little things' at the media library Françoise Sagan in Paris in 2016


Publication of the books 'Ranger.' published by Marie-Claire Massin in 2017 

and 'Ranger. green' in 2021


Creation of my storytelling and brand illustration activity in 2021

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I work on image projects as a creative director

My work is also composed of more personal drawings in limited editions

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