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SPACE

​HOW TO TELL A STORY AND MAKE THE SHOPPING EXPERIENCE UNFORGETTABLE ?

LOUIS VUITTON

Rome Rinascente

A visual homage to Louis Vuitton’s soul of travel, floating between sky and memory.

The suspended Blériot XI recalls the daring spirit of early aviation, mirroring the Maison’s timeless quest for adventure.

Vintage trunks converse with a photograph tinged like a daguerreotype — a whisper of eternal Rome.

A scenographic tale woven between France and Italy, heritage and dream.

Vintage trunks

Louis Vuitton Collection

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Suspended Blériot XI monoplane

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LOUIS VUITTON

Atelier Plaza 66, Shanghai

​A space inspired by the iconic Asnières workshops, recreated at the heart of the Louis Vuitton boutique in Plaza 66. Blending tradition and elegance, this setting features a dedicated VIP salon designed to welcome clients into the world of personalization. Every detail pays tribute to the Maison’s rich artisanal heritage.

The Ateliers d' Asnières

Customization atelier

VIP salon​ 

LE TANNEUR

Art Program wall​​

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An old hand-painted wooden sign, once displayed on gable-end walls, retrieved from the brand's archives.

Beautiful black-and-white photographs from the 1950s, also found in the archives show this very same advertisement in situ, along various French national roads.

A charming nostalgic journey through France, offered by Le Tanneur to its customers

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Art Program wall, rue de Sèvres  store Paris

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Art Program wall, rue de Sèvres Paris

LE TANNEUR

Art Program wall​​

Storytelling on the know-how of leather craftsmen 

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twisted historical brand image​​

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Redesign of archive drawing

twisted historical brand image

 

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LE CREUSET

Le Creuset embodies the excellence of French craftsmanship in enameled cast iron, blending tradition, iconic design, and lasting durability since 1925.

Poster draft

D.M.C

D.M.C. is a renowned brand of embroidery and embroidery thread. Founded in 1746 in France, it offers high-quality threads and a range of accessories. 

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twisted historical brand image​​

visual

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twisted historical brand images

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sewing wall display unit​

Copyright © 2025 Isabelle Stell

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